So, another WoW expansion is on our doorstep and already it calls for my soul. I want to scream and run away, but I feel a strange euphoria wash over me as if hypnotised by this sirens song. I've managed to quit twice already - last time the Burning Crusade expansion brought me back and it looks like it's about to happen again. I can hear its voice, singing a soothing melody that assures me that all is safe and warm here, come closer and do not fear us... for we love you and we miss you... come home dear Tob... come home...

Try as I might I don't think I can fight it, even though I'm have no rational desire to go back. See, the problem is with the people now.

Blizzard (despite all of their best efforts) has managed to create an environment that is incredibly hostile towards a lot of gamers. The mistake they made was that their game was too good.
WoW attracts almost every type of gamer, wrenches their souls away from their bodies and locks them into place, forcing them to continue playing. This was a beautiful thing when the game launched four years ago, offering up an experience like no other. Now this experienced has sadly degenerated into a war of souls... and no, I'm n