Just no long ago, Disney and Shanda launced a new version for Disney MagicBoard Online. In a short time after the launch, the game has attracted much attention from players, which also marks the initial success of Disney in Chinese online game market.  
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Disney, formerly famous for it motion picture, now becomes an entertainment company in various industries. Now it becomes interested in the video game industry, and launched many well-received games like Kingdom Hearts, Toy Story and Pirates of the Caribbean At World's End.

The booming online game industry also attracted Disney's attention. As early as several years ago, Disney has launched an online game named ToonTown Online. Just no long ago, Pirates of the Caribbean Online, the MMO based on the famous movie has started operation in US. Disney has started its journey in online game industry.

As the country with most online game players, China wouldn't be neglected by Disney. When entering Chinese market, Disney chose Shanda Entertainment as partner after fully consideration.

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (NASDAQ:SNDA) is a leading interactive entertainment media company in China. Shanda offers a portfolio of diversified entertainment content including some of the most popular massively multi-player online role-playing games (MMORPGs) and casual online games in China, as well as online chess and board games, network PC games and a variety of cartoons, literature works and music. Shanda's interactive entertainment platform attracts a large and loyal user base. Each user can interact with thousands of other users and enjoy the interactive entertainment content that Shanda provides. Interaction enriches your life. For more information about Shanda, please visit http://www.snda.com.