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the most handsome guy in staff of Mmosite LOL (my personal opinion) |
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Electronic Arts is celebrating the 10th anniversary of the classic MMO game Ultima Online, which originally launched on September 25, 1997, with special in-game activities and rewards, plus a new amnesty program that invites former players back to try out the major game update, Ultima Online Kingdom Reborn, for free.
The "Return to Brittania" campaign will allow past subscribers in good standing to play for free through October 9, 2007 using their former account name and password.
During the in-game 10th anniversary celebration, players both old and new will be able to take part in a monster hunt with special prizes including an ankh pendant necklace, map of Brittania, an Ultima Online commemorative sculpture and virtue armor set. Additionally, all players will receive 10 décor tokens and a wand of fireworks in their characters' inventory.
Gamasutra is also planning a 10th anniversary celebration of its own for Ultima with a special feature on the game, to debut in the near future.
"Ultima Online has thrived for 10 years and achieved the status of an MMO classic, thanks in large part to the devoted player community," said Mark Jacobs, VP and general manager, EA Mythic. "We are very ex
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A joint research study conducted by CNET Networks UK and the Internet Advertising Bureau highlights the effectiveness of in-game advertising.
Among the research findings: gamers are receptive to brand messages, adverts do not spoil or interrupt enjoyment of games provided they are sensitively placed, and gamers see and accept advertising as realistic.
In a survey of 3,575 UK-based gamers, 52 per cent have seen an in-game advert in the past 12 months, 33 per cent said they would be "quite" or "very likely" to buy a product they had seen advertised while playing, and 40 per cent of respondents said that adverts added realism to a game.
Overall, of those respondents who said they had seen adverts in a game, 64 per cent reported that they felt positively towards the brand.
Jill Orr, managing director at CNET Networks UK, said "If in-game advertising is realistic, contextual and non-intrusive, there is great potential for advertisers, especially given that gaming is increasing at the expense of other leisure activities."
The gamers in the study were 98 per cent male, with 44 per cent aged between 13 and 18, 32 per cent aged 19 to 24, and 17 per cent aged 25 to 34.
The vast majority of respond
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