American teams focused on money rather than innovation
EA Partners' Nick Button-Brown has told GamesIndustry.biz that he believes European developers are more creative than US studios, as North American teams are focused on making money rather than taking chances.
As director of business development for EA Partners, Button-Brown sees rich pickings in Europe as the publisher continues to work with independent studios – a new deal with a German developer is expected to be announced very soon.
"There's more creativity in Europe than there is in America," said Button-Brown, speaking exclusively to GamesIndustry.biz at Game Connection. "The Americans are much more refined in their processes, it's all about the money. There are less chances taken and there is more money being thrown at developers in the US."
"Taking less chances means there's less failures, but I can't see the US having ever come up with Grand Theft Auto. There are a lot of really good European developers and they all bring slightly different things and there are big cultural differences as well, that they are willing to exploit," he added.
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