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the most handsome guy in staff of Mmosite LOL (my personal opinion) |
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Frogster Interactive has just launched a a free2play server for Bounty Bay Online.The new free2play server called "Mary Read" features an integrated online shop where players can buy precious ingame items such as potions, figureheads, treasure maps or level boosts. Depending on their value, the price of these items range from 3 cents upwards. The new server model for Bounty Bay Online allows players with limited playing time to achieve more - in less time. Frogster has thoroughly revamped the website to better serve the players. The website has been restructured to be more clear and easier to navigate and now includes new features such the new items shop.
Click here for more info at Bounty Bay Online .
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Australian developer Auran has announced it has entered into voluntary administration and let all staff members go, just a day after announcing that massively multiplayer online game Fury would change to a free-to-play rather than subscription based business model.
A statement from company CEO Tony Hilliam said that "The Directors of Auran Developments, the company that employs all the Auran staff, have today called in a Voluntary Administrator (like Chapter 11 in the US). All the staff were dismissed today."
"Despite earlier reports," he continued, "staff will be paid for all their work to date, their annual leave entitlements, redundancy payments and long service leave." The news follows last week's reports that the company was forced to downsize its 60 man team following the slow start for Fury and new outsourcing to Asia.
At the time, Hilliam said that after a ramp up from 30 to 70 staff members to complete Fury and its Battlestar Galactica XBLA game it had made some cutbacks to "focus on a smaller, more agile core team of Fury developers."
This was reiterated in the most recent report as well, saying that with the launch of its latest content
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London-based games publisher Kwari have announced that Kwari, their upcoming online first-person shooter (FPS), is being developed by Micro Forté since mid 2006. The game will ultimately be free to download online, but instead of being subscription-based it will use a unique free-to-play/pay-to-play model whereby Kwari sells the player ammunition in place of flat rate charges or monthly subscriptions. Gamers playing Kwari for cash set up an account, are matched on the basis of skill, and enter a game at a pre agreed stake level ranging from one cent to one dollar a hit. During the four-round matches (3x 16-player maps, 1x 64-player last man standing map called ‘The Killing Floor’) every time a player hits another, money is decremented from the target’s stake and added to the shooter’s. In a way, the player’s money stake mirrors their in-game health, except it’s exchanged from one player to another. Visit the official website to sign up for the upcoming beta.
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While the virtual asset/microtransaction/free-to-play models are met with suspicion and derision in some quarters, Free To Play has an interesting analysis up of the challenges facing more traditional channels in the face of declining profit margins and an up-and-coming generation of gamers raised on the Club Penguin and MapleStorys of the world. "North American game companies are taking the same "partner and acquire" approach that they've used to achieve growth and purchase innovation for the last two decades," a model that doesn't work when dealing with some of the Asian companies have theoretical purchase prices that are astronomical. Shanda's market cap today is $2B. It's not far-fetched to assume their purchase price might be close to $3B. The only companies with that kind of cash on hand are EA and Microsoft .... Netease (NTES) has a market cap of $ 2.06B. The9's (NCTY) market cap is $ 1.14B. Nexon is privately held, but with $ 235M in revenue two years ago, they won't be cheap either. The point is, there aren't many deals left among the virtual goods establishment.
The billion dollar question is: Where will these numbers be next year? Or in 2-3 years?
My gut says that in two ye
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