In-game ad network Double Fusion has announced a new deal with videogame search engine Wazap.com to provide web outlets to its advertisingand agency partners in addition to its PC, console, MMO, and casualgame offerings.

Double Fusion says the new site addition "extends Double Fusion’s reachto enthusiast gamers," and allows its partners to reach "the largestgamer audience through multiple targeted touch points including in-gameads, around-game ads and targeted gaming search results."

Wazap has recently launched its US portal after establishing itself inGermany, Japan and China, where it currently boasts a worldwideaudience of 16 million per month. The current agreement will begin withspecifically North American advertisers and will later extend toEuropean and Asian ad networks as well.


Said Double Fusion president and CEO Jonathan Epstein,
“The advertising community is investing in the gaming audience, andtheir best campaigns to gamers have included in-game advertising,around-game advertising, and targeted game community advertising –we’re now poised to deliver these integrated campaigns in a single buyto a huge gaming audience. Wazap!’s audience of enthusiast gamersexactly matches the profile of the in-game audience, and Wazap!’stargeting abilities allows us to target genres and even specific gamesin a way that perfectly blends with the in-game advertising program."