Back in the day the F word was almost unheard of when people spoke about online gaming. But as time has gone by the words has become almost common place. And players use it to talk about everything. Some small companies use it all over their websites, and other more serious companies like Blizzard or NCsoft don't use it almost at all in their products.

   There are posts everyday in every single forum with the F word in its header. And there are flashing banners in every website with the word on it.

   When I first saw it I must confess I was truly excited, I was completely sold to the idea and I have even stood by the F word. And later it stopped meaning something cool and turned into something annoying and desperate.  They now use it almost for everything and I think they should use a similar term rather than keep recycling it over and over again.

Nowadays I get mixed feelings when I hear it:

"Oh no, here we go again"

"That's great!"

"F***  really?!"

   Even though the F word is easier to re