How many people buy things they think they need and they don’t read the label? My guess is plenty, and I see it more and more in the MMO genre. MMOs are not a trend, or should be considered as something that will fade out anytime soon. Games like Ultima, World of Warcraft, and Everquest have popularized the genre by having a large amount of players. But that doesn't mean it's for everybody.

Experience vs Content

"I hate grinding", "This quests are boring", "There is nothing to do after level 70" do any of these phrases sound familiar?  I bet they do. As consumers we get more picky when we have many choices. We raise our standards rapidly, and we demand lower cost for our entertainment. We indulge in complaining to the game developers the game publishers and anybody else behind the game.

From the point of view of a game developer/designer designing a perfect five star game is a nightmare. We are like little children, we are mean, and nothing ever pleases us. Sometimes we cry for an expensive luxurious toy, and when we get it we prefer to play with the empty box where it came in.

So, how do you please  one million customers? first