Back in the day the F word was almost unheard of when people spoke about online gaming. But as time has gone by the words has become almost common place. And players use it to talk about everything. Some small companies use it all over their websites, and other more serious companies like Blizzard or NCsoft don't use it almost at all in their products.

   There are posts everyday in every single forum with the F word in its header. And there are flashing banners in every website with the word on it.

   When I first saw it I must confess I was truly excited, I was completely sold to the idea and I have even stood by the F word. And later it stopped meaning something cool and turned into something annoying and desperate.  They now use it almost for everything and I think they should use a similar term rather than keep recycling it over and over again.

Nowadays I get mixed feelings when I hear it:

"Oh no, here we go again"

"That's great!"

"F***  really?!"

   Even though the F word is easier to recognize I think the companies that use it too much should reconsider using some alternate way of promoting their games rather than just using the F word in font size 40 like Code Masters. No offense to CM I love their games, but geez, 40 point size font?  they must think that our monitors are seriously damaging our eyes.

   The tone of the F word has increased so much, I don't just blurt it out whenever I'm talking about a game. Because I might lose my listener's interest before I have even finished pronouncing it.

    I'm not against the use of the word completely and I'm not going to make an activist group to eradicate it, but I think it's time for it to evolve into something else.

Any guesses on what the word is?

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no?, the word is: