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Triple-A F2Ps: Are they possible?
Category: Ramblings of an MMO Addict Game: Default Posted on Jul 21, 2009 8:01 am
Contrary to popular belief, there are more people in Europe and North America playing Free-2-play titles than there are playing so called, "Triple-A," P2P titles. Baffling, I know! This may have something to do with the fact that F2P titles are far more easy to access than P2P titles and there are a lot more of them. There are a lot more of them of course because the big names we associate with F2P games tend to make more of them, mainly to increase the size of their bank balances.
There is a tendency to look at F2P games and label them as money grabbing scams. In some cases, this is quite true. You can usually tell the difference between an F2P title that wants to be a game and an F2P title that simply wants to make lots of money by what they make you pay for. A lot of them now favour the idea that players buy a currency and then spend the virtual currency they have brought on a wide variety of different in-game items - from houses, to mounts, to extra bag and character slots and renames and server transfers.

Most F2P games we play in the West come directly from the East. A few years ago, this consisted of nothing more than some loose translation work (that left a lot to be desired). These days however, F2P games seem to be spending more and more time in development, adding and taking away content to better suit the local market areas. This is a good thing because as more and more developers take this approach, the level of quality in F2P titles is improving and it won't be long before it matches the level of quality we take for granted in P2P titles such as World of Warcraft.
One of the problems with the F2P and Microtransaction based model of pay for MMOs is that it doesn't pull in nearly as much money as it's P2P cousin does. World of Warcraft for example manage to rake in $1.9 billion last year alone, primarily from the North American and European players and fans. If we compared this to some of the highest earning F2P titles, we can see a massive divide. The top level for F2Ps seems to be around the $500 million a year mark, which is $1.4 billion short of WoW. Naturally, this is off-putting to the larger, more capitalist entities such as EA and Activision Blizzard, who all want a piece of the P2P pie (and the latter already has over two thirds of it). That said however, they do seem to be getting more and more interested in it as the days go by. EA have spent a considerable amount of time investing in F2P titles such as Battlefield Heroes, so it seems that there is movement toward the model in the West.
The F2P market is very much saturated by Asian imports at this moment, but it seems that some Western developers are looking to the F2P market as fresh meat, so to speak. Bioware implied that Star Wars: The Old Republic - the first Triple-A MMO out of the Candain developer - could well have an F2P, microtransaction based payment scheme. Cryptic have been throwing around the word microtransaction when talking about Champions Online and Star Trek Online. Perhaps more telling is the move by Turbine to turn Dungeons and Dragons Online into a fully fledged, Triple-A F2P game. Then there are of course the continually steps that Blizzard seem to be taking to make World of Warcraft F2P and microtransaction friendly, which implies that there is a possible long term agenda of turning WoW into an F2P game (which would no doubt boost its player base ten-fold). That isn't surprising, considering Blizzard aditting that WoW was originally going to be F2P. Despite all of this buzz however, there still seems to be some confusion and reluctance around the F2P market, primarily because these developers are looking to their community for a prompt... and the Western community doesn't seem to be too keen on it. In fact, I'd go so far as to say that a massive portion of MMO players in the West hate the idea of Triple-A F2P titles above pretty much anything else.

So can Triple-A F2P titles ever really work?
In order to see if that is ever going to be the case, we need to look to a brave and bold developer who is willing to take steps to make the F2P model more appealing to the West. There are a few smaller developers out there who are looking to the F2P model for their MMOs. One such developer comes in the form of Runic Games. Runic are currently working on Torchlight - a hack 'n' slash adventure MMO that will be freely distributed and will earn money through microtransactions. The details surrounding how exactly this will take shape haven't come out yet but it stands to reason that they are going to spend a lot of time working out just how they can create a MT system that will appeal to a Western audience as much as it does to the East.
So basically, yes - F2P Triple-As are becoming a real possibility in the ever evolving and moving MMO market. However, the path toward them is going to be bumpy. Developers and publishers will want to come up with a system suited to the West that will have substantial returns and the players will want a system that doesn't put them in a position where they feel the system is unfair and balanced in the favour of those with large pockets. Turbine have taken a bold step with D+D by making it an F2P title and it'll be interesting to see how they fair financially because of the decision. One day, it is my opinion that there will be little difference between the high budget P2P and the high budget F2P games - they will all have their various strengths and weaknesses and each will appeal to different people. However, the gap between them where quality and quantity are concerned will slowly but surely narrow.
Triple-A F2P MMOs are coming soon (tm).
Tags: f2p triple-a p2p mmo wow west na europe asia indeli
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