A few years ago I created a guild that continues to live on to this day. During the course of my leadership I tried to do my best to keep a united and fun guild. Unfortunately not everything was smooth in running the guild. We had spies, betrayals and other drama. Needless to say it even spilled into the forums and involved other guilds.

Here are some tips that I learned based on what I noticed was very effective. In addition some tips I've learned from marketing books and real life interactions.

Set A Goal

What is the purpose of your guild? Are you out to create havoc in the land or perhaps save make a league of heroic individuals. Your ability to communicate what your goal is an how your guild member communicate this to others will help establish your identity.

Additionally, this will help you recognize the profile of the guild member you want. If you want a very aggresive player killing guild you wouldn't want a dozen of loving teddy bears would you?

Create Rituals

Rituals are a great way to help your members feel like part of the clan. It might be an initiation ritual or a inside joke that you make every time a new guild member comes online