The Advertising Standards Authority has outlawed an Eidos advertising campaign for Kane & Lynch.

The body has ordered Eidos not to print or broadcast the ads again, after upholding 26 complaints and calling the promotion 'graphic' and 'shocking'.

One press ad shows a gagged woman, crying and having her head held back by one of the pair. It was printed over a double-page spread in Edge, with a second version appearing in Total Film magazine.

The ASA said: 'The portrayal of violence it contained, with particular regard to the female hostage, was graphic and too shocking to be seen in an untargeted medium.'

Another Kane & Lynch poster held a quote from the Official Xbox 360 Magazine stating, 'Grittier and nastier in tone than anything you've seen before, the violence here is visceral, brutal and very, very real'.

----- Originally from Evil Avatar