Different things have various life phases. A novel or short story, for example, generally follow five phases as shown in the image below.

An MMORPG too, has different phases. (NOTE: This is not official. I just made this according to what I have observed about the industry) It starts out with the building of hype. The game isn't out yet, but the company is doing its best to get publicity. In this phase, we see trailer videos, character information, etc. This is where players build expectations about the game.

The next phase can be its CBT, OBT, or launch. Once the game is opened, thousands of players will rush to log-in. The first few days of the game is probably the peak of any game. This is generally true, except on special occasions when the game slowly gains popularity on