ASA sides with Change4Life campaign adsBy: Zanpakutou posted at Mar 19, 2009 6:40 pm
Recently in the UK, the British Heart Foundation, Diabetes UK, and Cancer Research began an ad campaign that indirectly linked videogames to the causes of death. All of their advertisements link videogames as the source of death instead of varying it among other things.
In response, Tiga filed a formal complaint about the advertising campaign to the Advertising Standards Authority (ASA)
Unfortunately, the ASA being the hypocrites they are, sided AGAINST Tiga because the ad did not claim that videogames led to death despite the fact that a bored child is being shown holding a Playstation 2 controller heavily implying that videogames will lead to death. There are other activities that require less physical activity than playing videogames. How about reading a newspaper? Or perhaps playing with those new action figures on your desk? At least a videogame actually requires you to be thinking and reacting to a certain amount of activity.
The TV ad futher reinforces this by showing that videogames leads to obesity and death. It also completely ignores the other issues present in the video such as the figure knocking down the fruit also KILLS the person climbing the tree to reach the fruit. Apparently it is fine to kill people and other animals including the dinosaurs to achieve progress but not okay for people to enjoy themselves at home with videogames and its just fine to participate in soccer riots to kill each other.
Ironically, a Burnout poster was BANNED by the ASA after 37 complaints about a picture of a wrecked car. But when an entire industry complains about an advertisement, it goes ignored. If 40 individuals complain, its a problem. This is heavily implying that if an entire industry complains, they're not important because their views don't matter as much.
Scenes of heavily implied violence on TV is apparently okay so it doesn't make sense that the Burnout poster should be banned either. So either some form of double standard is at work or the ASA changed their views and if that is the case, all past and current advertisements should be reexamined to make sure that they are still allowed and the ones that aren't should be removed from circulation immediately.
Another ad banned by the ASA includes one that involves a shootout for Stranglehold. If this is banned, movies like the Matrix and Terminator should be banned because they have EVEN MORE examples of violence and extended scenes of violence than a short TV ad.
The worst thing is, people in the UK against videogames try to label videogames as the cause of ALL their problems. Here is an example of Richard Taylor who believes that levying a tax on videogames will lower crime rates involving knives. I don't know if he's thinking straight, but I'm sure this calls for tightened KNIFE laws not tightended videogame laws.
Anonymous comments available so feel free to flame and rant on with me!
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