Now the hit from Diablo 3 was apparently huge and the game was already fighting just to survive. Blade and Soul is launching right now and it's the killing blow.
Bluehole Studios is not going down without fighting back:
In the same month Blade & Soul launch they will open a Free to Play server with level cap at 50.(Japan has already merged 15 servers to 3 in the last year)
Considering they just launched the new item shop and now this f2p test server we can be pretty sure the game will go F2P in the near future. (although EME still stands by their decision to keep NATERA P2P)